Builder · Operator · Investor
Seb
Hoffmann
Co-founder & CFO of Chilli Chan's, a food brand bringing authentic Taiwanese pantry staples to the world. Before that, a decade in tech - most recently growing a Series B fintech from €10M to €50M ARR as Head of Product Growth. I advise early-stage founders on finance and growth, and stay close to the markets as an active investor and trader.
Work
Selected experience
Co-founder & CFO
Chilli Chan's
Building a premium food brand celebrating authentic Taiwanese pantry staples. Led €0.5M seed financing round.
Head of Product Growth
Moss
Helped scale Europe's leading spend management platform from €10M to €50M ARR. Led growth across acquisition, activation, and monetisation.
Advisor · Investor
Baseline Ventures
Partnering with early-stage founders on strategy, finance, growth frameworks, and fundraising. Active investor and trader in equities and futures.